Renowned Rwandan artists Bruce Melodie, Kivumbi King, and Mike Kayihura will join forces with Kenyan star Bien-Aimé Baraza for the highly anticipated Friends of Amstel concert, sponsored by Amstel beer.
The event is scheduled for October 18, 2025, at the Zaria Court International Entertainment, Sports, and Tourism Complex. Unlike traditional concerts, gates will open at 2:00 p.m., offering fans an afternoon filled with engaging activities before live performances take center stage in the evening.
Audiences can expect electrifying shows from some of East Africa’s most celebrated performers. Speaking ahead of the event, Lieke Bouwhuis, BRALIRWA’s Marketing Director, said preparations are well underway and promised a unique experience for concert-goers.
“Friends of Amstel is about creating memorable moments that bring people together. This year, we are thrilled to host the concert at Zaria Court, a venue that truly embodies joy in Kigali. With creative setups and a fresh approach, this edition will be unforgettable,” Bouwhuis noted.
Tickets will be sold individually and in group packages of two, four, or six, giving fans flexible options. Beyond the music, the concert aims to celebrate togetherness, connections, and shared experiences—values that define the Friends of Amstel tradition.
Author: Justinmind HARERIMANA
